Rich Media ads are advanced digital ads with user interactivity and integrated data reporting. That’s a lot of fancy words to say they do more than your average digital ad. They allow you to track the interactions of your ad and follow your success with our in-depth reporting system. With options like expanding sizes, image galleries, multiple tabs of information, e-mail abilities, and event tracking, you’ll be able to set yourself apart from the flood of advertisements constantly fighting for attention.

The main focus of Rich Media ads is their integrated reporting features. With this, you can directly track your ad’s success through reports sent to you weekly. These individual reports outline clicks, interactions, impressions, and ad engagement rate. Tracking for rich media ads featuring video include how many times the video was played, how long it was played, and where people stopped watching. All of these stats and more are conveniently packaged up and delivered to you, so you can track your progress and get an inside look at how your ad is performing. From there, we can work together to improve your engagement rates or tweak other improvements!

There are many reasons why certain ads perform better than others. These range from colors, interests, style and size, engagement, interactivity, and overall eye-catching ability. The data that our reporting provides allows you to adjust your creative approach, placement, and run dates to find the best way to get your message out to your intended viewers.